Digital Marketing

With several billion users, the Internet has become the most efficient, cost effective and least expensive marketing tool today. As increasing number of people visit your website, there is attendant high probability of landing potential deals. With the right strategy and planning, SEO can turn your Website into a powerful lead generation tool, reach out to consumers or a defined audience and drive traffic to your Web site. The SEO team at Edge Digital is populated by extremely talented and experienced industry experts. With deep knowledge base, team-members are an embodiment of distinguished industry expertise - affiliate marketing specialists, strategic web optimizers, smart and creative content writers and top-notch SEO gurus. This team sees every project as unique, and therefore plan, execute and implement each and everyone with utmost sincerity, dedication and commitment. Specialists at Edge Digital evaluate your current Web presence and identify ways to improve online brand visibility and parameters that communicate your key marketing messages better. We provide feedback on how effectively clients' company communicates online. We optimize clients' site for maximum visibility among popular search engines.

SEARCH ENGINE OPTIMIZATION

Our process is as follows:

Website Analysis: In-depth analysis of client's website in order to fully optimize the content, structure and traffic flow.
Keywords Optimization: Identify, compare and select ultimate keywords/phrases. A critical analysis of the competitor's web sites, meta tags, and submitted keywords/phrases.
Meta Tags & Web Page Optimization: Meta tags are generated based on the selected key word/phrases and placed on the pages of the client's web site.
Submission of Web Pages: Optimized web pages are submitted to leading search engines and categories for top placements and positioning.
Link Optimization: Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization.
Reporting: Search Engine Ranking / Positioning Report, Search Engine Original Ranking, Search Engine Submission Report: Lists the last time submissions which were made to each of the search engines, Search Engine Link Report, Search Engine Maintenance Report.
Maintenance: Analyze results and revise tactics to maintain or improve search engine positioning, Analysis and revision of page optimization, Adaptation to search engine algorithm changes, External link structure maintenance, Continuous submissions to search engines.

PAY PER CLICK

Paid marketing generates traffic to client's website in a fast, efficient and reliable manner. Edge Digital has in-depth knowledge in this form of marketing, and therefore can handle marketing campaigns of any magnitude.

Google Adword

Since Google has the highest traffic, specialists at Edge Digital recommend Google Adwords as the most critical factor for any paid campaign. After thorough analysis of key words related to client's website, ad campaigns are well crafted to specifically target client's demographics and customer profile, and measured by the minute their respective effectiveness.

Beyond Google

Though experts at Edge Digital recognize Google as the most famous advertising platform, it is recommended that it is more prudent to diversify ads spend across, Bing, Banner Distribution Networks and custom banners on specifically targeted websites. This approach guarantees traffic from different channels, without necessarily relying on one channel. Experience has shown that, for certain types of websites, Bing ads may be cheaper and may have better conversion rates compared to Google ads.

Video Ads

Edge Digital also specializes in static ads on Youtube. Video ads that show before the video starts are a very effective medium of advertising with a high brand recall. Clients with healthy budget are encouraged to look at this..

COLLATERALS

Sales aids that make sales effort efficient, easier and more effective are referred to as marketing collaterals. As such, marketing collateral differs from advertising that is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staffs are making contact with them.

At Edge Digital, it is recommended that clients utilize collateral items not only for their consumers, but also for their investors, employees, potential clients and media, so as to keep focus on audience and target customers. Specialists at Edge Digital develop various collaterals such as the following:

Brochures / Flyers
Newsletters
Fact Sheets
Data Sheets
Web Content
Sales Presentations
Other printed & electron

EMAIL MARKETING

One of the finest direct, personalized and affordable means of communicating with customers is Email marketing. Electronic Direct Mail or EDM has proven to be the surest marketing tool or communication channel to deliver customized content to potential customers. The greatest advantage of this medium is that, it targets a large group of clients and primarily focuses on building relationships with customers and generating leads. Edge Digital specializes in customizing newsletters or emails marketing tools to map out the number of opened mails including subscribe & un-subscribe features. By this solution, clients' sales are automatically increased, as they stay in constant contact with their customers by providing them with updates on promotions or events.

WEB DESIGN

Edge Digital understands that clients' websites are valuable investments with definite objectives. So, if scooped-out and implemented correctly, could translate into measurable and demonstrable results. With this in mind, Edge Digital Web development team approaches every project as a step towards reaching out to the audience. The team designs and builds online newsrooms, micro-web sites for product or event launches, investor relations sites, sites that control the flow of information in times of heavy traffic, web-casts - per-recorded audio or video communications, community-building sites based on common interests, interactive kiosks, online research studies and various apps. Emphasis is laid on an ideal mix of tactical positioning, technology deployment, catching content, design structure and marketing to come up with the most comprehensive and engaging online experience. Our ability to listen closely and with the aptitude to analyze and apply the guidelines precisely, guarantees successful deployment of client's web project. Our services include the following:

Planning & Implementation of your website
Redesign or re-development
Maintenance & management
E-Commerce Solutions
Content Management Systems
Search Engine Ranking & Optimization

WEB HOSTING

We provide managed Web hosting services for Businesses with 24 X 7 Technical Support.

MANAGED DEDICATED SERVER

We provide managed Dedicated Hosting Solutions, Lease Dedicated Servers, Virtual Private Servers and Cloud Servers.

ACCESSIBILITY TRAINING AND WORKSHOPS

We organize workshops and seminars on current developments in the industry.

DIRECTORY ADS

Directory ads deliver high-quality leads from local customers who are ready to buy. When your customers are looking, make sure it's you they find first.